In April 2016, Facebook launched its streaming video service called Facebook Live. With this service
you can hold a live event with your target audience through your business page on Facebook.
Although Facebook Live has been around for over 4 years, few businesses take advantage of it to
boost the awareness of their brand. There could be a number of different reasons for this but the
bottom line is that they are missing out on a great opportunity.
Facebook users like live events. All Facebook Live events are recorded and after the event these
become available on your Facebook page. So if any of your followers missed the live event they will be
able to view the replay.
When a Facebook Live event has started, notifications of the event can appear in the news feed of
your followers. This can also occur once the vent has finished. This is a really good feature as some
people will forget that they intended to attend the live event. It is also helpful to those followers that
were unable to attend for some reason.
Facebook has made a number of changes to its algorithm to give Facebook Live events a higher
priority. So now there is an even greater chance of Facebook users seeing your live video streaming
- Lectures 9
- Quizzes 0
- Duration 80 Minutes
- Language English
- Students 2323
- Assessments Yes